Think Again: The Power of Knowing What You Don't Know Page 8

One of my favorite accolades is a satirical award for research that’s as entertaining as it is enlightening. It’s called the Ig? Nobel Prize, and it’s handed out by actual Nobel laureates. One autumn in college, I raced to the campus theater to watch the ceremony along with over a thousand fellow nerds. The winners included a pair of physicists who created a magnetic field to levitate a live frog, a trio of chemists who discovered that the biochemistry of romantic love has something in common with obsessive-compulsive disorder, and a computer scientist who invented PawSense—software that detects cat paws on a keyboard and makes an annoying noise to deter them. Unclear whether it also worked with dogs.

Several of the awards made me laugh, but the honorees who made me think the most were two psychologists, David Dunning and Justin Kruger. They had just published a “modest report” on skill and confidence that would soon become famous. They found that in many situations, those who can’t . . . don’t know they can’t. According to what’s now known as the Dunning-Kruger effect, it’s when we lack competence that we’re most likely to be brimming with overconfidence.

In the original Dunning-Kruger studies, people who scored the lowest on tests of logical reasoning, grammar, and sense of humor had the most inflated opinions of their skills. On average, they believed they did better than 62 percent of their peers, but in reality outperformed only 12 percent of them. The less intelligent we are in a particular domain, the more we seem to overestimate our actual intelligence in that domain. In a group of football fans, the one who knows the least is the most likely to be the armchair quarterback, prosecuting the coach for calling the wrong play and preaching about a better playbook.

This tendency matters because it compromises self-awareness, and it trips us up across all kinds of settings. Look what happened when economists evaluated the operations and management practices of thousands of companies across a wide range of industries and countries, and compared their assessments with managers’ self-ratings:

     Sources: World Management Survey; Bloom and Van Reenen 2007; and Maloney 2017b.


In this graph, if self-assessments of performance matched actual performance, every country would be on the dotted line. Overconfidence existed in every culture, and it was most rampant where management was the poorest.*

Of course, management skills can be hard to judge objectively. Knowledge should be easier—you were tested on yours throughout school. Compared to most people, how much do you think you know about each of the following topics—more, less, or the same?


Why English became the official language of the United States

     Why women were burned at the stake in Salem

     What job Walt Disney had before he drew Mickey Mouse

     On which spaceflight humans first laid eyes on the Great Wall of China

     Why eating candy affects how kids behave


One of my biggest pet peeves is feigned knowledge, where people pretend to know things they don’t. It bothers me so much that at this very moment I’m writing an entire book about it. In a series of studies, people rated whether they knew more or less than most people about a range of topics like these, and then took a quiz to test their actual knowledge. The more superior participants thought their knowledge was, the more they overestimated themselves—and the less interested they were in learning and updating. If you think you know more about history or science than most people, chances are you know less than you think. As Dunning quips, “The first rule of the Dunning-Kruger club is you don’t know you’re a member of the Dunning-Kruger club.”*

On the questions above, if you felt you knew anything at all, think again. America has no official language, suspected witches were hanged in Salem but not burned, Walt Disney didn’t draw Mickey Mouse (it was the work of an animator named Ub Iwerks), you can’t actually see the Great Wall of China from space, and the average effect of sugar on children’s behavior is zero.

Although the Dunning-Kruger effect is often amusing in everyday life, it was no laughing matter in Iceland. Despite serving as governor of the central bank, Davíe Oddsson had no training in finance or economics. Before entering politics, he had created a radio comedy show, written plays and short stories, gone to law school, and worked as a journalist. During his reign as Iceland’s prime minister, Oddsson was so dismissive of experts that he disbanded the National Economic Institute. To force him out of his post at the central bank, Parliament had to pass an unconventional law: any governor would have to have at least a master’s degree in economics. That didn’t stop Oddsson from running for president a few years later. He seemed utterly blind to his blindness: he didn’t know what he didn’t know.


STRANDED AT THE SUMMIT OF MOUNT STUPID

The problem with armchair quarterback syndrome is that it stands in the way of rethinking. If we’re certain that we know something, we have no reason to look for gaps and flaws in our knowledge—let alone fill or correct them. In one study, the people who scored the lowest on an emotional intelligence test weren’t just the most likely to overestimate their skills. They were also the most likely to dismiss their scores as inaccurate or irrelevant—and the least likely to invest in coaching or self-improvement.

Yes, some of this comes down to our fragile egos. We’re driven to deny our weaknesses when we want to see ourselves in a positive light or paint a glowing picture of ourselves to others. A classic case is the crooked politician who claims to crusade against corruption, but is actually motivated by willful blindness or social deception. Yet motivation is only part of the story.*

There’s a less obvious force that clouds our vision of our abilities: a deficit in metacognitive skill, the ability to think about our thinking. Lacking competence can leave us blind to our own incompetence. If you’re a tech entrepreneur and you’re uninformed about education systems, you can feel certain that your master plan will fix them. If you’re socially awkward and you’re missing some insight on social graces, you can strut around believing you’re James Bond. In high school, a friend told me I didn’t have a sense of humor. What made her think that? “You don’t laugh at all my jokes.” I’m hilarious . . . said no funny person ever. I’ll leave it to you to decide who lacked the sense of humor.

When we lack the knowledge and skills to achieve excellence, we sometimes lack the knowledge and skills to judge excellence. This insight should immediately put your favorite confident ignoramuses in their place. Before we poke fun at them, though, it’s worth remembering that we all have moments when we are them.

We’re all novices at many things, but we’re not always blind to that fact. We tend to overestimate ourselves on desirable skills, like the ability to carry on a riveting conversation. We’re also prone to overconfidence in situations where it’s easy to confuse experience for expertise, like driving, typing, trivia, and managing emotions. Yet we underestimate ourselves when we can easily recognize that we lack experience—like painting, driving a race car, and rapidly reciting the alphabet backward. Absolute beginners rarely fall into the Dunning-Kruger trap. If you don’t know a thing about football, you probably don’t walk around believing you know more than the coach.

It’s when we progress from novice to amateur that we become overconfident. A bit of knowledge can be a dangerous thing. In too many domains of our lives, we never gain enough expertise to question our opinions or discover what we don’t know. We have just enough information to feel self-assured about making pronouncements and passing judgment, failing to realize that we’ve climbed to the top of Mount Stupid without making it over to the other side.

You can see this phenomenon in one of Dunning’s experiments that involved people playing the role of doctors in a simulated zombie apocalypse. When they’ve seen only a handful of injured victims, their perceived and actual skills match. Unfortunately, as they gain experience, their confidence climbs faster than their competence, and confidence remains higher than competence from that point on.

This might be one of the reasons that patient mortality rates in hospitals seem to spike in July, when new residents take over. It’s not their lack of skill alone that proves hazardous; it’s their overestimation of that skill.

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